Digital Retail Solutions

It seems that digital screens are everywhere these days … in stores, airports, car dealerships, supermarkets, doctor’s offices and more. And they’re all trying to tell us and sell us something. But the content on screen has to be relevant if we want to actually reach consumers and get them to take action.

Our approach to retail marketing focuses on the entire buying experience. We don’t do digital just for the sake of doing digital. We develop digital solutions where Retail Science insights show that those solutions will engage shoppers and increase sales lift.

 

Your End-to-end Solution Provider

Our digital experience makes us a complete end-to-end solution provider for your digital solutions, integrating:

  • Strategic direction
  • Content development
  • Rigorous testing
  • Installation, technical and customer support
  • Ongoing analytics and improvement

We are a complete end-to-end provider. A dedicated project team coordinates every aspect of a digital solution, from strategy through deployment, as well as continual measurement and refinement. The result is a digital solution that is fully optimized from every perspective.

Strategic Direction

We combine nearly a quarter-century of digital retail merchandising experience with a deep understanding of the science behind converting consumers into buyers.

We understand how digital can impact retail environments. That uniquely equips us to develop digital solutions that successfully meet the needs of both you and your customers.

Effective Content Development

Our decades of research and experience in developing digital solutions allow us to create experience-rich content that provides the right information at the right time to the right audience.

We essentially become the user, seeing your retail environment through your customers’ eyes. We then combine those insights with our research and experience to design the messaging that will make the greatest impact on your customers and get them to respond.

Rigorous Testing in our Digital Media Lab

Effective testing of a digital solution greatly increases that solution’s likelihood of success. That’s why we take testing seriously. Our in-house Digital Media Lab conducts rigorous testing of your digital solutions well before we roll them out to your retail environment.

Our testing includes:

  • Robustness of the system
  • Effectiveness of the content
  • Intuitiveness of the user interface

Installation, Technical and Customer Support

Our dedicated installation teams implement our more sophisticated digital solutions, so your people don’t face overwhelming and unfamiliar tasks. We make sure that your role is simple and intuitive.

We continue to support all of the technical needs related to your solution for as long as you have it, so it continues to serve you and your customers smoothly and effectively. And if your digital solution requires a customer support function, we have trained teams available to provide that for you, too.

Analytics

We build in data tracking for key program metrics up front. This helps you see how users interface with your solutions, discover what content has the greatest effect on the purchase process and refine that process accordingly.

Find Out More

We, at DCI-Artform, are uniquely positioned to bring you digital retail solutions that work. Contact us to find out how our digital solutions can help boost your profits.